Pitch Slam and Other Writer Lessons From the WD Conference In New York

Last week, I attended my first Writer’s Digest Conference in Midtown New York City. I’ve been to other conferences/conventions before, including Bouchercon (the world mystery convention scheduled in different cities each year) and Malice Domestic (annual cozy mystery convention in the DC area), but this was the first time that the ENTIRE attending body was comprised of writers looking for publication avenues.

First, the event itself was pretty well-organized and that’s coming from an ex-Disney person who is always looking for the best attendee experience. The host hotel was quite nice and is well-placed in the city for exploring. This was important as my mother accompanied me and spent her days seeing the sights while I was in sessions on pitching agents, perfecting the first page, or crafting a good mystery.

I seized the opportunity to participate in a “Pitch Slam” as well, but more about that later.

Choosing the sessions to attend gave me a little anxiety as we are provided five tracks: Getting Published, Platform and Promotion, The Business of Being an Author, Craft, and Genre Studies. Here are some of the sessions I attended, jumping from track to track:

Pitch Perfect (Paula Munier)

This session was extended only to Pitch Slam attendees and covered what to do to prepare for that event. Talking about one’s book is difficult, but even more so when you are nervous and on a three minute timer – like an egg.  Paula Munier is an agent with Talcot Notch Literary and gave us good advice on crafting a 50-100 word elevator pitch that we can practice and be ready to give anytime, anywhere. She shared a story about a pitch done in the ER before an emergency appendectomy that led to a book deal, so that pitch should be a natural part of the vocabulary.

She stressed knowing the genre and subgenre, which for some means doing a little research on comps (comparable titles) and where those fall. At the end of the day, publishing is a business, so understanding how your book will fit into the market is important. As it happens, I was asked several times about my genre and subgenre during my agent conversations. Is my mystery considered cozy? Thriller? Crime fiction? Niche like culinary mystery? I have an amateur sleuth, so it leans toward cozy, but I also have a some swearing and a bloody stabbing, so hard to say. Fortunately, due to the many Bouchercons I’ve attended, I was able to talk about other books with primary characters with jobs that expose them to other people’s lives naturally.  It’s also a plus that my book could easily be a series.

The bad news is that I was told several times that the sweet spot for publishing debut fiction is 90,000 to 100,000 words and I have 60,000.  There needs to be enough book there to justify the selling point. That’s a worry for another day.

So, to recap – Know your title (don’t say “working title”), word count, type (mystery in my case), comparable titles, Main Action/Plot/Big idea, Theme, USP (Unique Selling Proposition – concept, unique setting, unique voice, author’s credentials). 

Don’t bring stuff – they don’t want to carry things from every person they speak to. If they want pages or a synopsis, they will provide information on how to send it electronically.

Don’t chit chat. Introduce yourself politely, give your pitch, and then stop talking. Give them an opportunity to ask questions.

Don’t go past time limit. We had a few agents break this one, which was very stressful for the rest of us waiting, but I was easily able to say what I needed to say, answer questions and still be friendly inside of my three minutes.

I’m definitely glad I attended this session as it helped me prepare and feel more at ease in advance of my Pitch Slam.

Perfecting Page One (Hank Phillippi Ryan)

I’m familiar with Hank Phillippi Ryan from previous Bouchercons, so I felt a little like an insider though we’ve never met. Her session on getting page one right was helpful. She passed around a mailing list and if you signed up, she offered a free one-page critique. She also gave us a handout (which I love) so there was less pressure to try and capture everything in my notes. She provided many examples and talked through what worked and didn’t.

Writing a Mystery Novel: A Crash Course (Hallie Ephron)

I got to chat with Hallie Ephron for a few minutes while we both waited for the elevator on the 32^nd floor. She is very friendly and approachable. She mentioned later in the day that she used to be a teacher and that combined with her bestselling book on writing mysteries made her a “must see” on my conference to do list. She did not disappoint.

She also had a great handout which I won’t reproduce here, but I can share what she covered.

Mystery genre conventions	The difference between mystery, suspense, and thriller	Mystery subgenres
Series vs. Standalones	Secrets	Plot: telling both stories – the crime and the sleuth’s journey
Dramatic structure	Opening hooks	The challenge of finding page one
A flawed protagonist	Make it personal	Plot twists that raise the stakes
A worthy villain	Supporting cast	Handling backstory

After this session, I made what had been a short prologue, a short chapter one instead.  Also, I recommend reading The Killing Floor by Lee Child. In addition to just being a really good read, this book was the example of how to do many things right, particularly at the beginning of the story. It was also the example used for good pitches. And just go out and get her book.

Mastering Plot Twists (Jane Cleland)

Jane Cleland has a chart that she uses to write a roadmap for herself before writing out the full book. This chart is built on the concept of “TRDs” (twist/reversal/danger) at predetermined intervals and the interplay of the “highway” (main storyline) and two “service roads” (subplots). With this structure, she completes a novel a year. She asserts that this method works for nearly every type of writing including memoir, children’s lit, narrative nonfiction, literary fiction, and genre fiction. I can see the logic here, and perhaps this is a useful tool to make sure that the pacing is consistent, but it felt manufactured in a way that I’m not yet ready to think about concerning my writing. I may feel differently when I’m deeper into my outlining for the next book.

The Effective Query Letter Workshop (Janet Reid)

Janet Reid is a riot. This was a fun session and one I found to be very helpful. She does not sugarcoat it. She also had a handout, but the crowd snapped them up, so she kindly emailed me one after the session. She gave Yes and No examples for all parts of the query process, including “Demonstrate that you are not looney tunes” and “A query is not a synopsis.”

Include: word count, title, any publishing credits

Avoid:

(Instant rejection) the phrases “fiction novel” or “surefire best seller,” ideas for cover art, your ideas about the film potential, generic salutations like “dear agent”

(Other annoying things to NOT DO) begging, flattery, self-deprecation, quoting rejection letters, quoting critique groups, rhetorical questions, writing in your killer’s persona

She provided a sample form/structure for a query, including a helpful tip I did not know before (and I teach how to write queries) and that is not to have any live links in your email query – include your email address, website, etc, but not as live links as these often catch in the spam filters so your query never reaches its destination.

Here’s her recommended structure:

Subj: QUERY – Title by author

Dear (name of agent)

First: 100 word paragraph answering “what is this book about.” Have a line break every three lines.

Second: genre/word count.

Third: Pub credits and bio

Four: any kind words, how you found me, why you picked me to query

Closing: Thank you for your time and consideration.

Your name

Your telephone

Your website

Your blog

Your twitter name

Your facebook page

Your physical address

Janet’s advice for pitching an agent in person: Hi, my name is…My novel is….(less than 100 words) and then STOP TALKING. If you ramble, they will let you and then there is no time for them to ask questions, including the one you want to hear – can you send me the first 50 pages and a synopsis?

This hour flew by.

Write From the Heart: Crafting and Publishing Powerful Personal Essays: A Hands on Workshop (Estelle Erasmus)

I teach a nonfiction class for undergrads in which they write a personal essay as part of the completion requirements. This session had some real nuts and bolts advice for getting essays structured in a way that makes them relevant/timely and would get them noticed by editors. We spent a lot of time on powerful intros, even having the audience scribble out possible first sentences and then workshopping them on the spot.

She also had a handout and plenty to cover. This still felt a little rushed as there were excerpts shared that took up some time, but all the content, including links to the full articles, were included in the handout. She also provided a list of possible outlets for personal essays, so that made this very helpful and encouraging.

The highlights: Having a powerful intro, create your arc, endings that resonate, titles that transform, mine your life for ideas, editor etiquette, and get an editor’s attention.

From Manuscript to Book: What Every Writer Should Know (Barbara Poelle)

Barbara kicked it off by providing her query email and encouraged the entire room to send a query to her.

She spent a lot of time talking through what happens after the query letter. How do advances work? What is the timing for all the stages up to publication? She covers how authors can best position themselves for success. For example, while you are waiting for your agent to get your book accepted by a house, be working on the next one.

Rookie Mistakes to Avoid When Writing Your First Novel (Hallie Ephron)

Again, Hallie is just the best. We took apart a page of bad storytelling as a group and then she gave us some basics: One inch margins all around, number the pages, header with title/name/email, good sized readable font (12 pt Times New Roman), DOUBLE SPACE, indent paragraphs, use page breaks, spell check, grammar check.

Openings to avoid: Waking up, “if only I’d known”, My name is…, It was a dark and stormy night.

Also, too many characters too fast, disembodied dialogue, nothing happens, over the top before you’ve earned it

Avoid generalities, avoid writing that draws attention to itself, ADVERBS, avoid dialogue tags other than said or asked.

Avoid too much backstory too soon.

There was more, but seriously, just get the book. You need it.

And then: Pitch Slam!

Pitch Slam was like speed dating for literary agents. I attended the second of four sessions. We were provided a list of attending agents so that we could research them in advance to see what kind of work they were interested in. After identifying appropriate agencies, I also removed any agency I’d queried before. This whittled the list of 66 agents in attendance to about 16. Imagine a giant room with tables ringing the perimeter. Two agents at each table with signs taped to the wall behind their heads. They let in the huge group of hopeful authors who had been lined up down the hall for at least a half hour and they flowed in at the hour mark like a flood, desperately searching for the agent that matched their rudimentary map. Any hope of speaking to a new agent every three minutes was quickly dashed by the lines the queued up in front of all the tables. So, I managed to speak to 7 of my 16.

Agent 1 was a “I don’t handle cozies, but my colleague does. Send her a query.” So I scribbled that info down, thanked the agent and moved on. She did tell me that my pitch was good, so she must have felt bad about saying no thank you to my enthusiastic plot summary.

Agent 2 was a no, thank you. I thanked her and went to the next line. Here is where the waiting started for real. Every agent that I needed had a minimum of three people in front of me – one pitching and two waiting. I started to get anxious again, scanning the room for shorter lines and squinting to see the names taped to the wall.

Agent 3 asked me to send 50 pages and a synopsis! And so did Agents 4, 5, 6, and 7. 

Though I was sorry that I could not speak to all the agents on my list, I will send them a query letter noting that I’d hoped to speak to them in person, and share my short pitch. I have nothing to lose. I will also query Barbara (who asked us to) and Janet (who did not ask us to, but just sounds awesome). I will send them out this weekend when I have the time to make sure they are clean and free of silly errors. And then I will hope for the best along with all the others who went to NY hoping to land a book deal.